Last updated: 12/4/13

ALFRED HITCHCOCK, LLC and its affiliates, web site developers and other promotional partners (collectively, “the Company,” or “we”, “us”, “our”) respect your concerns about privacy and value our relationship with you. This Privacy Policy (“Policy”) applies solely to information collected through the web sites, web pages, interactive features, applications, and their respective contents at alfredhitchcock.com; and the Company’s pages and applications on Twitter, Facebook or other social networking sites, whether accessed via computer, mobile device or other technology (collectively, the “Services”).

This Policy describes the types of information we collect through the Services, how that information may be used and/or with whom it may be shared; and how you can reach us to get answers to questions you may have about our privacy practices on these Services. Please read this Policy carefully, because by using the Services you are acknowledging that you understand and agree to the terms of this Policy. In addition, please review our Terms of Use, which governs your use of the Services and any content you submit to the Services.

1. What is Personal Information?

As used herein, the term “Personal Information” means information that specifically identifies an individual (such as a name, address, telephone number, mobile number, or e-mail address), or information about that individual that is directly linked to personally identifiable information. Personal Information does not include “aggregate information”, which is data we collect about the use of the Services or about a group or category of services or users from which individual identities or other Personal Information has been removed. Personal Information also does not include Usage Information (as defined below) or Device Identifier (as defined below) that is not connected to Personal Information. This Policy in no way restricts or limits our collection and use of aggregate or Usage Information that is not connected to Personal Information.

2. Information Collected on Our Services

Information You Provide To Us

You may choose to provide Personal Information through the Services. The Company will collect Personal Information when you contact us through the Services or otherwise communicate or interact with us. In addition, for some feature of the Services, you may be able to submit Personal Information about other people. The Company will use any information that we collect from you about another person to carry out your request. The Company may also ask you to provide other information about yourself, such as demographic information (gender, zip code, age, etc.) or certain information about your preferences, product use, and interests. If we combine demographic or other information we collect about you with Personal Information about you, we will treat the combined information as Personal Information. If you do not want your Personal Information collected, please do not submit it.

Information Collected by Automated Means

Whenever you visit or interact with the Services, the Company, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about how the Services are accessed and used (“Usage Information”). Usage Information may include, in part, browser type, operating system, the page served, the time, how many users visited the Services, and the preceding page views. This statistical data provides us with information about the use of the Services, such as how many visitors visit a specific page on the Services, how long they stay on that page, and which hyperlinks, if any, they “click” on. This information helps us to keep the Services fresh and interesting to our visitors and to tailor content to a visitor’s interests. Usage Information is generally non-identifying, but if the Company associates it with you as a specific and identifiable person, the Company treats it as Personal Information.

In the course of collecting Usage Information, the Company also automatically collects your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, technology or other device (collectively, “Device”) you use to access the Services. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. When you visit the Services, we may view your Device Identifier. We use this information to determine the general physical location of your Device and understand from what regions of the world the visitors to the Services come. We also may use this information to enhance the Services.

The technologies used on the Services to collect Usage Information, including Device Identifiers, may include, without limitation:

Cookies. Like many companies, we use “cookies” on the Services. Cookies are data files placed on a Device when it is used to visit the Services. The Company, or our third-party advertising service providers, may place cookies or similar files on your Device for security purposes, to tell us whether you have visited the Services before, if you are a new visitor or to otherwise facilitate site navigation, and to personalize your experience while visiting our Services. Cookies allow us to collect technical and navigational information, such as browser type, time spent on our Services and pages visited. Cookies also allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. Cookies may enhance your online experience by saving your preferences while you are visiting a particular Service. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) to disable existing cookies; or (iii) to set your browser to automatically reject any cookies. However, please be aware that if you disable or reject cookies, some features and services on our Services may not work properly because we may not be able to recognize and associate you with your profile. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.

Web Beacons. Certain pages on the Services may contain “web beacons” (also known as Internet tags, pixel tags, tracking beacons and clear GIFs). A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In addition, a web beacon allows third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. A web beacon may also tell your browser to get content from another server.

Information We Receive from Third Parties

We may receive information about you from third parties. For example, if you are on another web site and you opt-in to receive information from the Company, that website will forward to us your e-mail address and other information about you so that we may contact you as requested. You may also choose to participate in a third party applications or features (such as one of our Facebook or Twitter applications or a similar application or feature on a third party web site) through which you allow us to collect and share (or the third party to collect and share) information about you, including Personal Information. If you access the Services through a third-party connection or log-in, we may also collect your user ID and/or username associated with that third-party service, and any information you have made public in connection with that service or which the third party shares with partner services. In addition, we may receive information about you if other users of a third party web site give us access to their profiles and you are one of their “connections” or information about you is otherwise accessible through your “connections” webpage, profile page, or similar page on a social networking or other third party website or interactive service. The collection and use of this information is pursuant to such third party’s information collection practices, which are typically outlined in a policy like this one, provided on the third party’s website or application.

We also may supplement the information we collect about you through the Services with other information from third parties in order to enhance our ability to serve you, to tailor our content to you and to offer you opportunities to purchase products or services that we believe may be of interest to you. We may combine the information we receive from these third parties with information we collect through the Services. In those cases, we will apply this Policy to any Personal Information received, unless we have disclosed otherwise.

3. How We Use the Information Collected

We use Personal Information we collect through the Services for the purposes described in this Policy or elsewhere on the Services. For example, we may use Personal Information and other information we collect:

  • to provide the services or information you request;

  • to request feedback and to otherwise contact you about your use of the Services;

  • to communicate with you and respond to your emails, submissions, questions, inquiries, comments, requests, and complaints;

  • to personalize and improve the Services and users' experiences, to increase the functionality and user friendliness of the Services, to deliver advertisements, content, or features that match user profiles or interests, and to provide recommendations as to other advertisements, content or features that may be of interest to users;

  • to monitor and analyze Services usage and trends and otherwise measure the effectiveness of the Services;

  • to provide you with news and information about our or third party offers, promotions, products, and services we think will be of interest to you;

  • to send you confirmations, updates, security alerts, and support and administrative messages, to detect and prevent fraud, and to otherwise facilitate your use of, and our administration and operation of, the Services;

  • to notify you about important changes to our Services;

  • to conduct surveys and to notify and contact contest and sweepstakes entrants; and

  • for any other purpose for which the information was collected.

4. What Personal Information do we share with third parties?

We will not share the Personal Information we collect from you through the Services with third parties, except as described in this Policy or in the Services. We may share non-Personal Information, such as aggregate user statistics, demographic information, and Usage Information with third parties. We may also share your information as disclosed at the time you provide your information, as set forth in this Policy, and in the following circumstances:

Third Parties Providing Services On Our Behalf. In order to carry out your requests, to make various features, services and materials available to you through the Services, and to respond to your inquiries, we may share your Personal Information or Usage Information with third parties that perform functions on our behalf (or on behalf of our partners), such as companies or individuals that: host or operate our Services; analyze data; provide customer service; advertisers; sponsors or other third parties that participate in or administer our promotions or provide marketing or promotional assistance (such as in connection with winner selection, prize fulfillment, and as required by law, such as a winners list)

Your Agreement To Have Your Personal Information Shared. While on our Services, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of your information with a third party. If you agree to have your Personal Information shared, your Personal Information may be disclosed to the third party and the Personal Information you disclose will be subject to the privacy policy and business practices of that third party.

Business Transfers. Your Personal Information may also be used by us or shared with our subsidiaries, affiliates and other entities in the family of companies controlled by the Company for internal reasons, primarily for business, marketing and operational purposes. As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or all or a portion of our assets, Personal Information, Usage Information, and any other information that we have collected about the users of the Services may be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use information you have provided through the Services in a manner that is consistent with this Policy. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.

Legal Disclosure. We may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Use or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our Services or the public.

5. Your California Privacy Rights

We do not share your Personal Information with third parties for their marketing purposes.

6. Your Access and Choices

You may always direct us not to use your Personal Information to provide you with information or offers, or not to send you newsletters, e-mails or other communications by sending us an e-mail at admin@alfredhitchcock.com or by following the removal instructions in the communication that you receive. The Company does not charge for this service, and your opt-out request will be processed within 30 days of the date on which we receive it.

In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Services. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.

7. Advertising; How To Opt-Out

The Company licenses technology to serve advertisements on its own Services and within its content as that content is served across the Internet. In addition, we may use third party network advertisers to serve advertisements and third party analytics vendors to evaluate and provide us with information about the use of the Services and viewing of our content. We do not share Personal Information with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your Device and they may otherwise collect or have access to information about you, including Usage Information. We and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to both the Services and other web sites. We may use a variety of companies to serve advertisements.

If you prefer to not receive targeted advertising, you can find information on popular browsers and how to adjust your cookie preferences at the following websites:

Please note that even if you adjust your cookie preferences, you will still see advertisements while you are browsing online. However the advertisements you see may be less relevant to you and your interests.

8. Links to Other Sites

The Services may provide links to other websites that we do not own or operate. This includes links from advertisers, sponsors and partners may use our logo(s) as part of a co-branding agreement. To the extent that any linked websites are not part of the Services, we do not control, recommend or endorse and are not responsible for these websites or their content, products, services or privacy policies or practices. These other websites may send their own cookies to your Device, they may independently collect data or solicit Personal Information and may or may not have their own privacy notices or policies. You should also independently assess the authenticity of any website which appears or claims that it is one of our Services (including those linked to through an email or social networking page).

9. How We Protect Personal Information

We maintain certain administrative, technical and physical safeguards to help protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use the Services and provide us with your information at your own risk.

10. Consent to Processing and Transfer of Information.

The Services are operated in the United States. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Services, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to, those in the country where you reside and/or are a citizen.

11. Children

The Services are not directed to children under 13. We do not knowingly collect personally identifiable information from anyone under 13 years of age. If we determine upon collection that a use is under this age, we will not use or maintain his/her Personal Information without the parent/guardian consent.

12. Updates to Our Privacy Policy

This Policy and other information on the Services may be updated periodically and without prior notice to you, and any changes will be effective immediately upon the posting of the revised Policy on the Services. However, we will use your Personal Information in a manner consistent with the Policy in effect at the time you submitted the information, unless you consent to the new or revised notice. We will post a prominent notice on the Services to notify you of any significant changes to our Policy and indicate at the top of the notice when it was most recently updated.

13. How to Contact Us

If you have any questions or comments about this Policy, please contact the PRIVACY OFFICER at admin@alfredhitchcock.com .