“Think Different” Campaign

Alfred Hitchcock was one of the iconic figures featured in Apple's "Think Different" advertising campaign in 1997.

The campaign celebrated individuals who had made significant contributions to various fields, including art, science, literature, and social activism. Alfred Hitchcock, known as the "Master of Suspense," was included in the campaign due to his groundbreaking work in filmmaking and his enduring influence on the art form.

Hitchcock's inclusion in the campaign was notable because it highlighted Apple's recognition of creativity and innovation across different industries. By featuring Hitchcock alongside other renowned figures like Albert Einstein, Mahatma Gandhi, and Pablo Picasso, Apple conveyed the message that its brand was associated with visionary thinkers and pioneers who dared to think differently and challenge the status quo.

The inclusion of Hitchcock in the "Think Different" campaign underscored his status as a cultural icon and emphasized the importance of storytelling and cinematic innovation, which resonated with Apple's own emphasis on creativity and groundbreaking technology. Overall, Hitchcock's presence in the campaign contributed to its success in redefining Apple's brand identity and positioning the company as a champion of innovation and unconventional thinking.